As with the lack of respect shown to any high school substitute teacher, the New York Giants assistant coach had no hope of bringing the team's offensive meeting room to order. But when the bespectacled offensive coach entered the room and simply cleared his throat, all fell silent.
Pat Summerall leaned over to Don Heinrich and asked, "Who the hell is that?"
"That's Lombardi," Heinrich replied, "and you'll know soon enough."
It's amazing now that there was a time when Vince Lombardi was an unknown offensive coach. That was the case in his 1958 introduction to Summerall. Lombardi would be called an offensive coordinator today. Even more amazing is that the Giants unknown defensive coach then was Tom Landry. Lombardi and Landry are football coaching icons. Thinking of them as unknown assistant coaches is like thinking of Bill Walsh as Paul Brown's slappy in Cincinnati and Bill Belichick as Ted Marchibroda's gofer in Baltimore. It just doesn't feel right.
1956-63 is considered the "golden years" of New York Giants football. They won it all in 1956. They played for it all in five of the six seasons from 1958-63. Only missing the title game in 1960. Jim Lee Howell was the head coach. He'd be the first to admit that Lombardi and Landry were the ones that actually coached the players. It's impossible to imagine a head coach today giving the freedoms to his assistants that Howell easily gave his brilliant assistant coaches. He never felt threatened by them and constantly acknowledged their skills and where the credit belongs. In fact, the head coach claimed that he was only there to make sure that the footballs were properly inflated. Howell was hired as head coach in 1954. He had the difficult task of replacing his own coach, the legendary Steve Owen. Tom Landry was already there as a player/coach but was made a full-time coach. Howell's first external hire was grabbing Vince Lombardi from Red Blaik's Army team. Howell's first order of business for his coaches was to catch the Cleveland Browns. Paul Brown's Browns were the NFL's dominant team as soon as they joined the NFL, after the folding of the All-America Football Conference, in 1950. The new kids on the block were the best kids on the block. The Browns played in every NFL title game from 1950-55. They won championships in 1950, '54, and '55. The schemes developed by Lombardi and Landry were done with the Browns in mind. Being in the same Eastern Conference, the Browns success was at the expense of the Giants success. The rivalry between the two teams became the NFL's best in the 1950's. It only took two years for the two Giants assistants to get past the Browns. They were helped by the retirement of Browns quarterback Otto Graham following the 1955 title game. Still, everything came together for the Giants in 1956. Frank Gifford was the perfect back for Lombardi's power sweep/option attack. Gifford was the NFL's MVP that season. Landry's defense, led by rookie middle linebacker Sam Huff, was brilliant. The position of middle linebacker was arguably a Landry creation and Huff played it perfectly. For the first time in an NFL stadium there were chants of "defense,defense, defense...." The Giants were on top of the football world. The unknown assistant coaches were becoming known. Lombardi's last game with the Giants was the 1958 NFL Championship game against the Baltimore Colts, the "Greatest Game Ever Played." The Green Bay Packers grabbed him. That went so well that the Super Bowl trophy is named after the former Giants assistant coach. Landry's last game with the Giants was the 1959 NFL Championship game, also against the Colts. The expansion Dallas Cowboys grabbed him. He became a fixture in Dallas for an amazing 29 years. His Cowboys won five Conference and two Super Bowl titles. The two unknown coaching assistants that shared the same sideline in New York in the '50s were on opposite sidelines for two classic Conference Championship games a decade later. Lombardi won both. Howell retired following the 1960 season. Allie Sherman, who took over the offense from Lombardi, took over for Howell. The team that Howell, Lombardi, and Landry built played in three straight NFL Championship games from 1961-63. The Giants lost the first two to Lombardi's Packers.
There's no denying the football brilliance and historical significance of Vince Lombardi and Tom Landry. For nearly 35 years, one or both were cornerstones of the NFL. History has not been as kind to Jim Lee Howell. I've been guilty of too easily dismissing his importance to those great New York Giants teams. One of the most impressive aspects of Howell was that he simply didn't care if he got credit for the wins. He'd rather take the blame for a loss than take credit for a win. Fortunately, those Giants teams had far more wins than losses. Howell did far more than pump up the footballs. He should be in the Pro Football Hall of Fame simply for managing the egos and demands of his assistant coaches. The ability of head coaches to manage and delegate authority is more appreciated today. Head coaches in the first half of the NFL's existence did much more scheming and teaching. With only a few coaches on a staff, they had to. Jim Lee Howell was one of the first, if not the first, head coaches to limit his duties to delegating and game managing. It was Howell that decided to send Pat Summerall out to kick about a 50-yard field goal against Cleveland in something of a blizzard in 1958. A field goal that he made to force a playoff against the same Browns team a week later. A field goal that would eventually put them in the 1958 NFL Championship game. A field goal attempt that was strongly opposed by Lombardi and Landry.
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